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10 Mistakes Content Creators Need to Avoid

By Charlotte Plas Don’t let mistakes with your content marketing cost you business. This article from the Content Marketing Institute outlines the top 10 mistakes most content creators make. The mistakes most people make include: - Not understanding your audience - Not having an About page - Not promoting your content on social - Not…
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The impact of Content Marketing

By Dimitri van Raemdonck The year 2015 was the biggest year yet for content marketing. Many businesses started engaging a content marketing strategy and in return, began generating new research on the industry - everything from analyzing 500 million Facebook posts to reviewing their shares and links. This article from Buzzsumo explains how to improve your…
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Top 11 most powerful content marketing examples by small businesses

By Charlotte Plas If you like fun facts, did you know John Deere started content marketing in 1885 with The Furrow Magazine. He used original content to help farmers learn how to sell. Ironically, 100 years later John Deere is still a market leader. If you use content marketing as a small business owner, it…
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Why Content Marketing is the best marketing strategy?

By Dimitri van Raemdonck Content marketing can't sound like a sales pitch. It must provide new material for social media and enlighten consumers on industry trends. An effective content marketing strategy will drive sales leads, email signups and it will get people talking about your brand. This Inc. Magazine article outlines how content marketing can help any…
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