Press releases are not a media strategy but an online approach to raising awareness for your brand. Always On Content knows how to target your press release to the right audience and get your press release listed on Google News. Our team has experiencing writing press releases for clients in finance, healthcare, nonprofit, tech startups and trade groups. We identify the key search patterns of your targeted client base and insert those same key words into our press releases. This approach helps push our press releases and news announcement to the front pages of online news sources.
Press releases are a great tool to put milestones, awards or accomplishments on the record. They can also be used to launch a new product, business or service announcement. When executed correctly, press releases will introduce your brand to potential customers or clients who are searching for services and products related to your industry.
In addition, press releases are a great tool that can improve your overall website’s ranking with the various search engines. Google, Yahoo, Bing and other popular search engines all use an algorithm that places a larger emphasis on content creation.