The Next Big Thing: Influencer Marketing

By Mintsje De Witte

We are in a new era of social media. Spending hundreds of thousands of dollars on an expensive marketing team is unnecessary and outdated. Instead, visionary marketers embrace influencer marketing as the new big thing.

What is influencer marketing?

The idea behind influencer marketing is actually really simple. Instead of promoting your content directly to your targeted audience, you use influencers. They inspire others to check out your content without feeling like they are pushing your website.

These influencers – who have sometimes millions of followers – influence the actions of their followers. Below are some tips to improve your content strategy with influencer marketing.

1. Identify the influencers

Before you can start working on your influencer marketing strategy, you need to do some homework.

The first step is to recognize who influences the opinions, decisions and actions of your target audience. Talk to people who are interested in your branch, products or idea. After you gather this information, the fun part can begin.

Search online for influential – but relevant – blogs, Instagram profiles, Twitter users, Facebook pages and LinkedIn resumes. It is helpful to create a list of priorities, with the influencers with most authority on top.

2. Connect with influencers

Before an influencer is going to promote your brand, they have to familiarize with you. In other words, you have to build a relationship with them.

This is actually quite simple. Just follow their social media pages and comment on their posts and blogs. Reminder: Although it is a way of marketing, you don’t want to stalk them so don’t be too aggressive.

3. Get influencers to write about your product

So how do you engage influencers and get them to write about your product? It’s simple; ask influencers to write reviews for you.

Offer the influencers a package of products or services for free, and ask them to write an honest review for their audience.

Remember, content is the key to success. Creating unique and high-quality content is crucial.

Influencer marketing can be the ideal way to reach a huge group of people. It is powerful, it is relatively cheap and above all, it is social.